In my comments I’ve been seing claims that the company known as TechMedica has changed their name to “True Value Media”.
I thought such claims were out of line as nobody really had any proof other than that name being on the front of the building that TechMedica uses as their office. So, I checked it out.
First up, TechMedica’s picture from their own webpage::
Not too long ago in one of my more recent posts about TechMedica (April 18, 2007) I stated the following:
…I’ll bet you dollars to donuts that the building they picture on their website has been Photoshopped. The lettering on the signs with the company logo is too clean, too white, and is entirely off center.
That and when you zoom in you see that the letters are prefectly shaded — just as they would be if placed there via Photoshop.
This position was further justified when on this other post on TechMedica commenter “Billy Blumpkin” alerted me to the following picture (April 27, 2007) from the Xymetri company webpage:
Look familiar? Yes, they sell the same shit as TechMedica.
So, armed with a digital camera, and a little bit of time I ventured out with the girlfriend and took the following picture (April 28, 2007):

Click for hi-res version
At this point I was still skeptical that TechMedica was trying to “rebrand” themselves as True Value Media. For one, the name was actually on the building, which lead me to believe that they were simply leasing space from another, likely legitimate, company in the area.
So, I refrained from associating the two together here on this blog because I didn’t want to drag a decent company into this.
Well, no reason to refrain from that practice any more!
TechMedica has indeed morphed, or attempted to morph into True Value Media.
Here’s a job posting for True Value Media.
Contact Person: Laurie King
Title: HR Generalist
Department: Human Resources
Address: 3854 Broadmoor Ave.
City: Grand Rapids
State: Michigan
Zip: 49512
Fax: 616-988-6200 Ext. 4103
Email: Upload your resume to this job
Website: www.techmedica.com
Wow. Good job with that whole running from your name thing, guys, it’s really working for you.
Update: Comments are closed. I’m sick of people astroturfing here.